Cream or jam first? Whichever you prefer, don’t miss this scrummy scone recipe!


The most delicious day of the year is finally upon us: that’s right, 25th June is National Cream Tea Day. Let’s face it, there’s no better sweet treat than a scone slathered with jam and cream. But, with the Great British Scone also comes the Great British Scone Debate.

No, we’re not talking about whether it’s pronounced sc-own or sc-on. We mean the argument that has torn families apart for years (probably): do you smother your scone with cream first and then add a dollop of jam? Or do you prefer to spread the jam first then top it off with cream?

There are pros and cons to both methods. So, this National Cream Tea Day, we thought we’d take it upon ourselves to settle the argument once and for all – and share with you a simple scone recipe for all the family to enjoy…

Cornwall versus Devon

Traditionally, the Cornish method is to split the scone in two, spread the jam and then add a spoonful of clotted cream, because apparently jam smothers the taste of the cream when applied the other way round.

In contrast, the Devonshire method is to split the scone in two, but cover each half with clotted cream then jam. The thinking behind this method is that cream is a dairy product, like butter, so it makes sense for the cream to go first.

So, which is right?

Well, to be honest, here at The Consumer Brand, we’re of the opinion that you should be able to enjoy delicious food however you blooming well please! However, it seems that most of the country is behind Team Cornwall.

It’s been reported that the Queen prefers her scones with jam first, and a recent survey of 2,000 people found that a whopping 76% of people enjoy their scones just like Her Majesty, opting for jam before cream.

The history of the scone

Since the 11th century, the cream tea has been one of the most adored English traditions. It originated in the south west of England, and soon people up and down the country began enjoying the simple afternoon treat of scones, sandwiches and an assortment of cakes alongside a cup of tea.

However, legend says that the argument about the correct order to spread the toppings has been around for just as long…

Our quick and delicious scone recipe

So, whether you’re Team Cornwall or Team Devon, one thing’s for sure: the whole family will most definitely enjoy this simple yet satisfying scone recipe.

  • 500g The Consumer Brand plain flour
  • 80g softened butter
  • 80g caster sugar
  • 2 free-range eggs
  • 5 tsp baking powder
  • 250ml milk
  1. Preheat the oven to 220C/200C fan assisted.
  2. Put 450g of the flour into a large bowl and add the butter. Rub the flour and butter together to create a breadcrumb-like mixture.
  3. Add the sugar, eggs and baking powder and use a wooden spoon to mix gently.
  4. Add half of the milk and combine, before adding the remaining half to form a soft, wet dough.
  5. Sprinkle the remaining flour onto a clean work surface. Tip the soft dough out onto the work surface and use your hands to fold the dough.
  6. Roll the dough out until it is roughly 2cm/1in thick. Cut out 8 scones.
  7. Place the scones on a lined baking tray and bake for 15 minutes, or until the scones are golden brown.
  8. After placing on a wire rack to cool, serve with a dollop of clotted cream and jam (or jam then cream, if you prefer!)

Top tip!

After a healthier option? Swap out the sugar for coconut sugar, stevia or maple syrup!

The Consumer Brand

Here at The Consumer Brand, we’re all about good food and great produce. And we believe you should be able to decide where your food comes from, how it’s produced, and what price you pay for it.

That’s why we’re developing a range of products that have been specifically designed for production by you, the consumer, to ensure that farmers get a fair price for a quality product.

Pretty neat, huh? First up is our delicious flour, set to hit the shelves any day now. You said you wanted a flour made with wheat from British farms, with zero GMOs, packed in FSC-certified paper with a guaranteed fair price paid to farmers. And whaddaya know? Together, we’ve made it happen!

We are also busy working on eggs, milk and oats. So, if you want to have your say about your food, vote on our next products here or keep up to date with our latest news here. Or, better still, whilst you’re here, why not fill in one of our surveys and have your say?

Flour to the people!