With over 2,000 of you voting for The Consumer Brand flour, it’s important to be transparent about the whole production process! That’s why today we went back to the flour mill where your flour was milled and asked the owner of the mill, Bertie Matthews, some questions:
- Tell us a little about your company
Matthews Cotswold Flour is one of the UK’s oldest family-run flour mills. Trading grain and milling flour in the heart of the Cotswolds since the 1800s. We believe passionately that our local farming partnerships, traditional milling methods and premium grain selection make for better baking.
2. How important is fair trade for the farmer to you?
Fair trade is important for the farmer, the miller, the baker and the consumer. A fair price for the farmer means they can farm in a more sustainable way for them and their future generations, and it is more important that we are paying a fair price for our food so that we know that it is going to a good place.
3. What do you think about The Consumer Brand and why have you supported them by milling their flour?
The Consumer Brand is a fantastic idea not just for flour, but for all products. An idea which allows the consumer to make a choice about the food they are picking up from the supermarket and improve the connection to our producers.
4. How do you feel about food production in the UK?
Food production in the UK and across the world is based on producing lots of food very quickly in the most efficient way possible, which was fantastic in the 50s, 60s and 70s. But now we must look at a new model that is tied into the long term values of the consumer, not the short term financial value and this mindset must change in order for us to continue producing food in the next 50 years.
5. Do you think people should care about where their food is produced?
If you don’t care about how your food is produced, you don’t care about what’s going into your body so caring for yourself and caring for your food and how it is produced comes hand in hand.
Click here to purchase our flour
Find more information & behind the scenes of the flour mill head to: @bertiematthewscf