The future is in our hands. In fact, it’s right under our feet, at the bottom of our garden, pretty much all around us. The future is nature. But being able to see the unbreakable link between our countryside, our food, and the long-term sustainability of our population, is sometimes tricky. There are a lot of moving parts.

So, how do we make sure that nature is placed back at the centre of the equation when it comes to food production? At the moment, according to the national food strategy, the current system is both a miracle and a disaster. While there are enough calories for the population (albeit unevenly spread), many of the current farming and production practices are slowly crippling our planet.

Put simply, after power production and consumption, the current way we produce food is the second biggest contributor to climate-changing pollution.


Cheaper, high-calorie food is the biggest contributor of such pollution. The problem being, as humans, we are innately programmed to consume high-calorie foods when they’re presented. We seek them out. And so, these foods make more money for the producers, who in turn plough more resources into development and marketing – and the problem becomes reoccurring, on a global scale.

Then there are the supermarkets, battling for our every pound. So driven to offer cheap food at loss-leading prices. But it is estimated, according to the sustainable food group, that for every £1 we spend on food, we pay an additional £1 in hidden costs, as supermarkets try to recoup loss-leader offers.

Whilst everybody in the ‘chain’ has a part to play in making food production better for our planet, it is noticeable that there has been a distinct lack of action from governments around the world, including our own. The policymakers continuously ignore the problems right outside their door.

It’s up to us to change things. And we are.

At The Consumer Brand, we’re acting on the urgent need to pull together and build a strong community that can influence the production of healthy food in more sustainable ways.

We do this by giving you, the consumer, the power to choose the type of products you want – and by letting you tell us how much you reasonably want to spend! That way we can work honestly with farmers and producers to create healthy, natural, sustainable products at fair prices. The money can then be reinvested into making the countryside more sustainable.

It’s in all our interests to get involved. After all, it’s no nature, no future, remember?


So, what can our farmers do with the fair income they receive from The Consumer Brand products? There are four incredibly valuable steps they can take:

Plant and preserve hedgerowsHedgerows have a major part to play in preventing soil erosion, reducing pollution, and regulating water supply. Not only that, but hedgerows are home to an abundance of wildlife, including thousands of insects, bees, and birds. The humble hedge is an unexpected hero of the environment!

Animal Welfare – The UK have some of the highest standards of farm animal welfare anywhere in the world. But that comes at a cost. So, we need to help – and reward – farmers who commit to looking after their livestock in the best possible way. The Consumer Brand only works with those who do.

Regenerate Degraded Soils – According to Prince Charles, regenerating degraded soils around the world can capture up to 70% of the world’s carbon emissions. Not only does that offer incredible carbon-neutralising benefits, but the farmer will be revitalising fields for more sustainable production of crops.

Plant More Trees – Trees don’t only suck carbon out of the atmosphere. For farmers, they also act as windbreaks, prevent soil erosion, and can even provide additional resources in the form of food, fodder and bedding for animals. So, let’s get some more in the ground!

However, it’s not just the farmers who need to step up. The consumer’s voice is an incredibly powerful weapon that can demand and force change.

Never has it been so important to work together to protect what we rely on for the food we all consume. So, join our growing community of over a thousand like-minded people by taking part in our questionnaires that help to shape how you want your food produced in the future. We can all play a part. And, in doing so, we’ll see a much-needed increase in sustainable production of wholesome food that keeps our farmers, our wildlife and our environment at the very top of the agenda.