We’re supporting the Nature Friendly Farming Network.

The votes have been counted and our community has spoken — we’re delighted to announce that The Consumer brand is officially supporting the Nature Friendly Farming Network.

For every bag of flour we sell, 2p will go direct to the Nature Friendly Farming Network (NFFN). It’s a straightforward way of helping this fantastic organisation, which is dedicated to making UK farming fairer, more sustainable, and a force for good in the environment.

We’re particularly excited about working with the NFFN as it’s a great example of how a community of people with shared values can make a real difference through positive choices.

Many of us understand that food shopping choices have consequences. That the choices we make can affect everything from animal welfare to the survival of fragile ecosystems.

What’s clear is that Increasingly, we, the UK shoppers, are turning away from a cheapest-at-any-cost mindset. More and more of us want to know the stories behind the food arriving at our tables – and we want to buy in a way that benefits farmers, wildlife and the environment as a whole. The age of indifference is coming to an end.

The Consumer Brand is a movement that gives consumers the power to make positive buying choices. Put simply, we are a community of people who share the same values, committed to changing food production for the better. By collectively voting on the produce we want via a series of questionnaires, we put ourselves, our farmers, and the environment back at the top of the agenda.

About the Nature Friendly Farming Network:

“We are a group of farmers who have come together to champion a way of farming which is sustainable and good for nature. There are many farmers in the UK trying our best to farm in a way that works for nature, and we embraced the initiative from consumers willing to support us.”

Martin Lines, Nature Friendly Farming Network
UK Chair

Together, our community is quietly revolutionising food production. We’re pushing back against huge commercial concerns that disregard the needs of people and the planet. Instead, we’re creating a supply chain that:

  • improves, rather than damages, the environment
  • upholds the highest standards of animal welfare
  • is fairer to farmers and other producers
  • has transparency from field to fork

As a non-profit Community Interest Company, The Consumer Brand is not beholden to any shareholders or investors. We can concentrate on truly representing what our community — which includes farmers and producers — wants to achieve. It’s a model that is now well-established in Europe and is starting to change the food production landscape.

Power through partnerships

When you bring together like-minded people who share values, great things can happen.

Based on that principle, The Consumer Brand is building strong relationships with several organisations that are working to promote fairer, healthier, and less environmentally damaging food production.

The Nature Friendly Farming Network embodies all of those values. The organisation represents farmers and food producers who are passionate about better farming practices. They are part of a new wave in British farming which embraces regenerative agriculture and wildlife conservation. With a hugely knowledgeable community, their platform helps farmers to adopt nature-friendly practices — from preserving the bee population to reducing soil degradation.

How you can support the Nature Friendly Farming Network:

Supporting the NFFN is as easy as buying a bag of flour.
For every bag purchased, 2p goes to the NFFN, helping to further develop the platform and spread its vital message.

Please visit our website for more details.

What’s next? You decide!

It’s less than two years since we founded The Consumer Brand, and we’re proud of what we’ve achieved so far. But there’s so much more to do.

We want to collaborate with and support other positive initiatives, whether they’re charitable or educational. As we’re doing with the Nature Friendly Farming Network, we want to give consumers the opportunity to give something back with every product that we sell.

And that’s where you come in.

As we create new product questionnaires, we need you to steer us in the right direction. By joining our community, voting on products and telling us your thoughts, you can be a part of an incredibly exciting movement that is starting to shape British farming.

Please sign up to our newsletter and be the first to receive all our latest updates, news and questionnaires.

Together, we can make a difference. Together, we can make it better.

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We’re not just for grown-ups!

At The Consumer Brand, we’re keen to involve the whole family in thinking about food and the natural environment.

So as part of our next update, we’ll be including a nature-themed Easter activity sheet for mums and dads to complete with little ones!